Popular Keynote Topics

Format: 45 – 60 minute keynote

The Audience Will Leave With:

• Hallmarks that differentiate Customer Obsessed companies from Customer Centric or Customer Focused peers
• Examples of extraordinary business results achieved by Customer Obsessed companies
• A roadmap for how to adopt Customer Obsession as a business strategy for their own company 

Marbue’s signature keynote, Blueprint for Customer Obsession, lays out 3-5 hallmarks that distinguish Customer Obsessed companies from their “Customer Focused” or “Customer Centric” peers and enables the audience to tap into secret sauce that has fueled the success of beloved brands such as Amazon, Apple, Costco, Trader Joe’s and Zappos.  Blueprint for Customer Obsession demonstrates with concrete examples that Customer Obsession is not just a slogan, a catchphrase, or a rallying cry.  It is a business culture that produces extraordinary results.  This inspirational keynote features insights from my book Blueprint for Customer Obsession, which was featured in the Forbes article The Top Ten Business Books for 2022 by Shep Hyken.

Also available in the “Keynote Plus” format (2 hour, more interactive, master-class setting).

Customer Service Customer Loyalty Business – Culture Customer Experience Educational / InformativeInspirational / Life-changing Employee Engagement

Format: 45 – 60 minute keynote

The audience will leave with:

• Examples of practices convert casual consumers into rabid fans
• Examples of extraordinary business results achieved by Customer Obsessed companies
• Tips you can use to accelerate your Customer Obsession journey

Customer Obsession is the secret sauce that has fueled the success of some of the world’s most beloved and successful brands, including Amazon.com, Apple, Chewy, Costco, Ritz, Trader Joe’s, and Zappos.  This keynote will inspire your team to adopt Customer Obsession as a key pillar of your own business strategy as you see how Customer Obsession transforms customers from casual consumers into rabid fans who promote your brand spontaneously and incessantly.  You will also be wowed by the exceptional business results that can be achieved by embracing a culture of Customer Obsession. This inspirational keynote features insights from the popular book Blueprint for Customer Obsession, which was featured in the Forbes article The Top Ten Business Books for 2022 by Shep Hyken.

Also available in the “Keynote Plus” format (2 hour, more interactive, master-class setting).

Customer Service Customer Loyalty Business – Culture Customer Experience Educational / InformativeInspirational / Life-changing Employee Engagement

Format: 45-60 minute keynote

The audience will leave with:

• Best practices that Customer Obsessed companies use to obsess over their employees
• Examples of mechanisms that Customer Obsession all-stars use to make culture come alive

You will be inspired by how Customer Obsession all-stars obsess over their employees to set the stage for their employees to obsess over customers.  You will be intrigued by their end-to-end approach to engaging employees in the culture from hiring to onboarding, recognition and following up on employee feedback. You will get great examples of how the all-stars mobilize employees to buy into the Customer Obsession vision and execute it consistently. These insights are extracted from my popular book Blueprint for Customer Obsession, which was featured in the Forbes article The Top Ten Business Books for 2022 by Shep Hyken.

Also available in the “Keynote Plus” format (2 hour, more interactive, master-class setting).

Customer Service Customer Loyalty Business – Culture Customer Experience Banking Finance Retail TechnologyEducational / Informative Inspirational / Life-changing Employee Engagement

Format: 45 – 60 minute keynote

The audience will leave with:

• Clear understanding of where they fit on the Customer Obsession continuum
• Specific practices that enable them to move to the next stages of Customer Obsession maturity
• Actions they can take to immediately move the needle

Is your company (or your business unit) Customer Indifferent, Customer Aware, Customer Focused, Customer Centric or Customer Obsessed? This provocative, interactive keynote will challenge your team make a candid assessment regarding where you are on the Customer Obsession continuum.  We will blend a mix of anecdotes, questions, and commentary that enable your positioning on the continuum to come into focus as well as give you pointers regarding how to make forward progress toward your customer experience goals.   This content is drawn from my popular book Blueprint for Customer Obsession, which was featured in the Forbes article The Top Ten Business Books for 2022 by Shep Hyken.

Also available in the “Keynote Plus” format (2 hour, more interactive, master-class setting).

Customer Service Customer Loyalty Business – Culture Customer Experience Banking Finance Retail TechnologyEntertainment-based Educational / Informative Inspirational / Life-changing Employee Engagement